The Coca‑Cola Company has announced its Team Coca‑Cola campaign for the Olympic and Paralympic Winter Games Milano Cortina 2026, highlighting seven Team USA athletes as part of its ongoing support for the Games. The company, which has been an Olympic partner for nearly a century, is launching the ‘Refresh Like a Champion’ campaign to bring fans together during the event.
The athletes selected for Team Coca‑Cola are Madison Chock and Evan Bates (figure skating), Kendall Coyne Schofield (hockey), Brenna Huckaby (para snowboarding), Erin Jackson (speed skating), Malik Jones (para sled hockey), and Ilia Malinin (figure skating). According to The Coca‑Cola Company, these athletes were chosen for their achievements in winter sports and their ability to inspire unity among fans.
Erin Jackson said, “I’ve grown up with Coca‑Cola. It’s been part of some of the biggest moments and celebrations with my family. To now represent Team USA and be part of Team Coca‑Cola feels like everything’s come full circle. The Olympic Games are about passion, perseverance, and unity – and these values have always inspired me. Competing for my country and sharing that same spirit with people across the U.S. is one of the greatest honors.”
Ilia Malinin commented on his selection: “I’ve dreamed about wearing Team USA across my chest since I was a kid. Being part of Team Coca‑Cola now feels surreal. The Olympic spirit connects people everywhere, and it’s a reminder that no dream is too big when we lift each other up.”
The ‘Refresh Like a Champion’ campaign will launch 100 days before the start of Milano Cortina 2026 with an athlete ambassador program and social media activities. In 2026, additional promotions will include in-store events, digital experiences, and video content centered on Olympic themes. The campaign will also feature products from The Coca‑Cola Company’s beverage portfolio such as Coca‑Cola, Smartwater, and Powerade.
